About founder

Vedat Güler

After completing his master's degree at Istanbul University Department of Marketing Research, Vedat GÜLER entered the automotive sector at Hyundai in 1992, took part in the establishment of Doğuş Otomotiv in 1994 as a founding core team member, and has sustained his success in the industry for over 27 years. While continuing his current position, he graduated from Boğaziçi University School of Foreign Languages ​​and successfully completed the Executive MBA program at Sabancı University in 2013. He held the managerial position of the Dealer Management and Audit Department responsible for all 14 brands affiliated with the Automotive Group (detailed below), including VW, Audi, Seat, Skoda, Porsche, Lamborghini, Bentley, Scania Trucks, Meiller, Krone, and others. This department oversaw a network of over 900 points and conducted approximately 3,800 dealer audits per year. He was involved in the strategies and processes of Sales, After Sales, Corporate Identity (CI), CAD, Business Management, and Dealer Council structures, playing an active and effective role in the development of operations that delivered successful business outcomes. Since its inception, he has undertaken a key role in shaping the structure and strategy of "DOD Second-Hand Cars," a company established for used vehicle sales. Since 2019, he has continued his experience in many areas with the VG Future Development brand he founded to support the automotive sector and since 2021, he continues to serve as the CEO of the Turkish Motor Vehicles Federation, which has 85,000 motor vehicle dealers as members. During this period, he has been involved in many business activities as VG Company as a leader in developing strategies and results regarding dealership, dealer transfer, sales and after-sales processes in the automotive field. These include the organization of one of the second-hand car organizations from its establishment, as well as the creation of a CI and sales system and strategy for another second-hand car company in Turkey. He also provided automotive consultancy to the Azerbaijani government in 2022, during which he planned and organized the main investment for "MotorHouse," a multi-brand service center. He also supported the Turkish distributorship of two major Chinese brands for Sales and After-sales. In addition, he continues to provide intensive support to ServisPlan, the brand offering Turkey’s largest after-sales support service, contributing to its ongoing growth and development.

Explain; Vedat Güler is a Senior Manager with over 30 years of successful experience. After starting his business story by developing 56 new dealers in Hyundai Turkey, he took part in laying the foundations of Doğuş Otomotiv and continued to specialize in all aspects of commercial operations over the past 30 years. During his corporate career (1994–2019), he established approximately 900 authorized service and sales locations in total, with over 551 of them still in operation since the beginning of the Doğuş Otomotiv journey. He planned and developed business models and market strategies for each brand, ensured the preparation of agreements, supported market adaptation, implemented strategies, and also managed matters directly related to his area of responsibility. He established 76 3S facilities and 84 after-sales service locations for VW; 26 3S and 40 after-sales service locations for Audi; 17 3S and 23 after-sales service locations for Scania; approximately 29 3S and 41 after-sales service locations for Seat; 8 3S and 23 after-sales service locations for Porsche; and 1 3S showroom and 23 after-sales service locations for Bentley and Lamborghini (excluding Skoda figures). He was awarded the Golden Pin Award by VW AG for his success and contributions, and received a letter of reference from AUDI AG. He also played a direct role in establishing 86 DOD dealerships (focused on the used car business), and supported the network operations of Meiller, VW Marine, Scania Marine, Thermo King, and Skoda. Throughout his tenure in management, the network he established achieved total sales of approximately 2,000,000 vehicles until his departure.

Vedat güler
Vedat güler

Discover a visual journey through key events, meetings, and contributions made by Vedat Güler, owner of VG Future Development. Explore his active role in shaping the automotive industry through exclusive photos and highlights.