After completing his master’s degree in Marketing Research at Istanbul University, Vedat GÜLER began his career in the automotive industry at Hyundai Türkiye in 1992. In 1994, he joined the founding team of Doğuş Otomotiv and has maintained a successful career in the industry for more than 30 years. While continuing his professional career, he graduated from the School of Foreign Languages at Boğaziçi University and successfully completed the Executive MBA programme at Sabancı University in 2013. He subsequently served as Head of the Dealer Management and Audit Department, with responsibility for a total of 14 brands within the Automotive Group, including VW, Audi, SEAT, Škoda, Porsche, Lamborghini, Bentley, Scania Trucks, Meiller, Krone and others. The department managed a network of more than 900 locations and conducted an average of 3,800 dealer audits annually. He was actively involved in the strategies and processes relating to sales, after-sales services, Corporate Identity (CI), CAD, business management and dealer council structures, playing a key role in developing operations that delivered successful business results. From the establishment of DOD Used Vehicles, a company founded specifically for used vehicle sales, he also played a pivotal role in developing its organisational structure and business strategy. Since 2019, he has continued to apply his extensive experience across multiple areas under VG Future Development, the brand he founded to support the automotive industry. Since 2021, he has served as CEO of MASFED, the Turkish Federation of Motor Vehicle Dealers, whose membership comprises 85,000 motor vehicle dealers. He also serves as a Member of the Board of Directors of TOBFED, the Turkish Federation of Automotive After-Sales Services, actively contributing to developments, strategic initiatives and sectoral structures within the after-sales services industry. During this period, through the VG brand, he has taken a leading role in developing strategies and delivering results-oriented solutions in areas including dealership development, dealership transfers, sales and after-sales operations. Within this scope, he undertook the establishment of a used vehicle organisation from the ground up and developed the corporate identity, sales methodology and business strategy of another used vehicle company. In 2022, he also provided automotive consultancy services to the Government of Azerbaijan. As part of this engagement, he carried out the master planning and organisation of the MotorHouse investment, a multi-brand automotive service facility. He has also contributed sales and after-sales support to the Turkish distributorship processes of two major Chinese automotive brands. In addition, he continues to provide extensive support to ServisPlan, the brand with Türkiye’s largest after-sales service network, contributing to its ongoing development and growth.